If you want more leads from your website, you don't need "a page that lists everything you do." You need service pages that match how prospects search and make it obvious what you do, who it's for, and how to get an estimate.
Here's the direct answer: the best service pages are one page per core service (plus a few high-margin add-ons), written in plain language, localized to your service area, and built to convert with proof, FAQs, and a clear call-to-action.
When each service has its own page, Google can rank you more accurately, and customers can self-qualify faster—which means fewer junk calls and more "ready to book" leads. Below is a practical list of the service pages that usually matter most, plus how to structure each page so it actually produces estimate requests.
Start With Core Recurring Service Pages
Core recurring service pages tend to drive the most consistent lead flow because they align with the most common, high-intent searches. Build individual pages for the recurring services you truly sell and fulfill well, such as:
- Lawn Mowing
- Lawn Fertilization
- Weed Control
- Aeration/Overseeding
- Tree & Shrub Trimming or Bed Maintenance (if it's a real line item you want more of)
- Etc.
Why does this work? A customer searching "lawn mowing" and a customer searching "weed control" are not looking for the same thing. Separate pages let you speak directly to each need while ensuring Google understands the difference.
Add High-Margin "Add-On" Service Pages
Add-ons are where a lot of profitable growth comes from, but only if you make them easy to find and easy to say yes to. You should only create pages for what you offer, but common add-on options include:
- Mulch Installation
- Seasonal Cleanups
- Leaf Removal
- Sod Installation
- Landscape Lighting
- Irrigation Repairs
- Drainage Solutions
A simple rule to follow: if it's profitable and you want more of it, it deserves its own page. If it's a "sometimes we do it" service you don't want to scale, don't feature it like a core offer.
Create Dedicated Service Pages for Larger Landscape Projects
Project work gets quoted differently and sold differently. Don't bury it under a generic "Landscaping" tab. If you want more design/build or install work, break it out into pages like:
- Landscape Installation
- Landscape Design
- Hardscape Installations
These pages should show outcomes. Prospects want to see before/after examples, a clear process, and what "a typical project" looks like.
Serve Commercial Accounts?
If you serve commercial accounts, you'll want to build out service pages tailored specifically to business and HOA needs.
Learn About Commercial ServicesWhat Every Great Service Page Must Include
You can have the right service pages and still lose leads if the page is thin or unclear. A high-performing page typically includes:
- A clear opening statement: what the service is and who it's for
- Your service area: top cities/towns you actually serve
- What's included: specifics beat vague promises
- Your process: what happens during a service
- Proof: reviews, photos, results, years in business, team credibility
- FAQs: answer questions on timing, scheduling, what's included, expectations
- A strong CTA: "Request an Estimate" plus a click-to-call option
Contact Us to Learn More About How We Can Help Optimize Your Service Pages!
Creating individual service pages for each service you offer and ensuring they're optimized adds a lot of time and effort to your already busy schedule as a green industry business owner.
If you want to leave content creation to professionals, look no further than Lawnline Marketing! We write service and other website pages as part of our Growth Programs. Call (813) 944-3400 to learn more about how we can help your marketing efforts!
