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The Lawnline Blog

Our blog offers articles and free advice, how-to's, case-studies and more, all relating to lawn and landscaping websites, SEO and online marketing.

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Friday, February 12, 2021

Hiring an In-House Marketing Team vs a Marketing Agency

In-house vs specialized marketing agency; which works best for lawn and landscaping companies? This question has stumped several businesses throughout a variety of industries. Now, many companies probably think that marketing agencies like ours ...
Press Release: Lawnline Website changes to Lawnline Marketing
Tuesday, December 01, 2020

Press Release: Lawnline Website changes to Lawnline Marketing

Lawnline Websites, one of the green industry’s leading digital marketing agencies, announced earlier this month its decision to begin operating under the name Lawnline Marketing. According to business owner Tony Ricketts, the name change...
What is Online Advertising & Should Lawn Care Companies Use It?
Friday, October 04, 2019

What is Online Advertising & Should Lawn Care Companies Use It?

Utilizing the Internet to gain business is something that all companies, especially service-based companies should be doing. It is a tool that can vastly help you with gaining more leads, growing your business, and finding the best quality jobs....
A Guide to GIE 2019: Time to Plan out Your Expo Experience
Thursday, September 26, 2019

A Guide to GIE 2019: Time to Plan out Your Expo Experience

Every year in October, the GIE+Expo is hosted in Louisville, KY by the National Association of Landscape Professionals and other organizations such as Hardscape North America. It’s the biggest green industry event of the season, and at...
What Is Web Design & Why Green Industry Businesses Need It
Friday, September 13, 2019

What Is Web Design & Why Green Industry Businesses Need It

Around 3.5 billion Google searches are performed every day, as people are using the Internet more and more to look for potential restaurants, hotels, hair salons, and lawn care/landscaping services. It's more important than ever to have an...
What is SEO & How It Works for Lawn & Landscape Companies
Thursday, August 01, 2019

What is SEO & How It Works for Lawn & Landscape Companies

When lawn and landscaping companies are trying to increase their customer base or leads on a new job, it can be tough to figure out how to create a solid online presence. In this day and age, many people are using the internet to find new companies...
Case Study: J&C Lawn Care
Thursday, August 30, 2018

Case Study: J&C Lawn Care

I'm Tony Ricketts, founder of Lawnline Websites. This is an inside look from my perspective on how J&C Lawn Care in Portland, Oregon is growing their lawn care and maintenance business using the Internet. In this case study, I'll outline ...
Review Building Strategy to Increase Your Search Engine Rankings
Thursday, June 14, 2018

Review Building Strategy to Increase Your Search Engine Rankings

As with just about anything in business, it isn’t enough to know that something is important. It is perhaps more vital to understand why that item is important and how it can be leveraged through a viable strategy. With this core sentiment...
How to Get Your Customers to Leave an Online Review
Tuesday, May 29, 2018

How to Get Your Customers to Leave an Online Review

Whether you're providing lawn care, landscaping, or hardscaping services, online reviews help you get more leads and close more deals. We all know this and many studies have proven it. What you may not know is that online reviews help increase...
Google's New Search Console Beta - Great Start, but Missing Key Features
Thursday, February 01, 2018

Google's New Search Console Beta - Great Start, but Missing Key Features

Recently, many of our clients have been getting notifications from Google Search Console that they have been moved to the new beta version. I've taken a few minutes to review this new beta version but was left feeling a little empty. When I say...
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