How-To's • Online Reviews

Link to Google Reviews on Your Website

Tony Ricketts January 10, 2018 4 min read
Link to Google Reviews on your website

A great way to convert a website visitor into a lead is to provide a link to your Google Reviews on your website. If you didn't know, a staggering 97% of consumers read online reviews for local businesses and 85% of those consumers trust the online reviews as much as a personal recommendation (based on a study done by BrightLocal). The bottom line, build great online reviews and send your visitors to them.

"...a staggering 97% of consumers read online reviews for local businesses and 85% of those consumers trust the online reviews as much as a personal recommendation..."

For lawn care and landscaping companies, online reviews are one of the most powerful trust signals you can provide to potential customers. When someone is looking for a local service provider, they want to see what others have experienced.

By prominently displaying a link to your Google Reviews on your website, you're:

  • Building immediate trust with potential customers
  • Showing confidence in your service quality
  • Making it easy for visitors to verify your reputation
  • Increasing conversion rates by reducing hesitation

This Method Creates the Link to Your Google Review List, Not the Link to Leave a Google Review

If you do a Google Search on how to create a Google Review link, you'll get a bunch of results that show you how to create a direct link for your past customers to review you. Since that topic has been covered to the end of the Internet, we won't be covering it here.

However, if you're looking to create a link to your reviews without the "Write Review" popup, you're left searching. This is the link you want to put on your website so visitors can read your reviews, not be prompted to write one.

The Problems with Current Methods of Creating Links to Your Google Reviews

For the few articles that do describe how to create a link to your Google Reviews, there are some problems. Most involve using:

  • Hacks and workarounds
  • Copying search result URLs from specific browsers
  • Complex URL structures that may break

The problem with these approaches is Google changes all the time, which means these methods may not work even a few months from now. Our method doesn't use any hacks, you can do it from any browser, and should work as long as Google's "Write Review" URL works.

Our Tool to Generate a Direct Link to Your Google Reviews

We've created a simple tool that generates a reliable link to your Google Reviews. Here's how to use it:

Step 1: Find Your Google Place ID

Enter your business name into Google's Place ID Finder. Your Place ID will look something like this: ChIJtS8K1NbZwogRHnmhbqnMZgw

You can find your Place ID by visiting Google's Place ID Finder.

Step 2: Create Your Review Link

Once you have your Place ID, you can create a link to your Google Reviews using this format:

https://search.google.com/local/reviews?placeid=YOUR_PLACE_ID

Replace YOUR_PLACE_ID with your actual Place ID.

Step 3: Add the Link to Your Website

You can use this link in two ways:

Link Using an Image:

Create a button or badge that links to your reviews with an appealing Google Reviews graphic.

Link Using Text:

Simply use text like "Read Our Google Reviews" as a hyperlink.

Need Help Building Your Online Reviews?

Our team can help you develop a review strategy and integrate reviews into your lawn care or landscaping website effectively.

Get a Consultation

Put Your Reviews to Work

Now that you know how to create a link to your Google Reviews, it's time to put them to work on your website. Place the link prominently—in your header, footer, or on your homepage—so visitors can easily find and read what your customers are saying about you.

Remember, reviews are one of the most powerful conversion tools for service-based businesses like lawn care and landscaping companies. Make sure your hard-earned reviews are visible and accessible to everyone who visits your website.

Contact Lawnline Marketing today to learn more about our review building strategies and how we can help your business grow through better online reputation management.

Ready to Build Your Online Reputation?

Let's discuss how we can help your lawn or landscape company get more 5-star reviews.