*This post was updated May 2018 to reflect recent changes.
Get Your Lawn Service Business Listed on These Top Sources
Building up your Name/Address/Phone (NAP) citations is a major part of local search engine optimization, especially when it comes to ranking your website in Google's map results. There are hundreds, if not thousands, of sources you can create local citations. However, there are some sources that are more relative to home service businesses and others that carry more weight.
Spend your time creating the quality citations that will make an impact.
The Most Impactful 10 Citations for Lawn, Landscape, and Hardscape Companies
This list is compiled from our own experience doing citation building for our clients. We've seen first-hand how creating these citations properly can vastly improve your online search engine rankings. None of these require you to pay or use a third party such as Yext (yuck!).
- Angi (formerly Angie's List)
- Thumbtack
- Houzz
- Porch
- Fixr
- BuildZoom
- Yellow Pages
- Yelp
- Manta
- YellowBook
After setting these listings up, I recommend that you update them with new photos and information at least every 3 months.
Other MUST HAVE Listings for Your Business
The websites listed below are not directories like those listed above. However, they are other places you most definitely want to have your business listed. With these listings, you'll want to make sure you come back and update them often.
- Google My Business (now Google Business Profile)
- Bing Places for Business
- LinkedIn Companies
"When creating citations, your Name, Phone, Email, and Website should be entered the same across all listings. However, you should write unique descriptions that include your service offerings and service areas for each citation."
Also, Check the Top Citations by Your Location
Many areas have local citation sources. For example, if you're in New Jersey, then NJ.com is a great example. You can find these by doing a Google search for terms such as "your state business listings", also check on the county and city level.
Another great way to find impactful citations for your area is to do a Google search for the services you offer in your area. As you browse through the first few pages of results, you'll see many citation sources listed. If there are directory websites ranking in the first few pages, then you know Google values their listings.
Need Help Building Citations?
Our team can help you build quality citations and improve your local search rankings for your lawn care or landscaping business.
Get a Free SEO ConsultationTips for Creating Effective Citations
When building your citations, keep these best practices in mind:
- Consistency is key – Your business name, address, phone, and website should be identical across all platforms
- Use high-quality photos – Upload professional photos of your work to each listing
- Write unique descriptions – Don't copy and paste the same description; write unique content for each platform
- Include service areas – Mention the cities and neighborhoods you serve
- Keep listings updated – Review and update your listings quarterly
Building citations takes time, but the impact on your local search rankings is well worth the effort. Start with the top 10 list above and work your way through, creating a few new citations each week.
Contact Lawnline Marketing today to learn more about our local SEO services and how we can help your lawn or landscape business dominate local search results.
