Paid Advertising

Paid Advertising for Lawn Care, Landscaping & Other Companies in the Green Industry

Turn ad spend into qualified leads!

The number of leads you get won't matter if they don't align with your ideal customer. You need a paid ads system that targets the right service areas, filters out low-intent traffic, and produces leads your team can actually close.

Lawnline Marketing runs paid ads with a focus on lead quality, conversion, and measurable ROI built around what you sell and how you sell it. The different platforms we utilize include Google Search Ads, Google Local Service Ads, Microsoft Ads, and Instagram/Facebook Ads.

Paid advertising services for lawn care companies

Google Search Ads capture high-intent demand and put you at the top of the search engine for qualified leads.

Google Search Ads

Google Search Ads are the workhorse channel for capturing high-intent demand, putting you at the top of the search engine. The goal is more qualified calls and form leads at a cost that makes sense.

That comes from building a clean campaign structure by service and intent, keeping keywords and ads tightly aligned, and constantly trimming waste with negative keywords and ongoing optimization.

When you pair that with dedicated landing pages that match the exact service being searched, you typically see better lead quality and a smoother path from click to booked job.

Pay per lead, not per click. Show up under the map on local searches and get calls you can actually close.

Google Local Service Ads (LSAs)

Google Local Service Ads are built for businesses that want the phone to ring. You're showing up under the map on local searches, and you're paying per lead rather than per click, so lead quality control matters.

We treat LSAs like a system: correct categories, accurate service areas, schedule and responsiveness dialed in, and a profile that builds trust through reviews and clarity.

Then, we monitor what comes in so you're not funding junk leads, and we keep the account tuned to deliver a steady stream of calls you can actually close.

An often-overlooked source of incremental leads that can become a reliable add-on channel.

Microsoft Ads

Microsoft Ads are often an overlooked source of incremental leads, especially once Google is already performing.

We typically mirror the proven structure from Google, then optimize to the behavior of platforms like Bing and Yahoo, so you maintain the same standards: tight targeting, waste reduction, and landing page alignment.

If the lead quality holds in your market, it can become a reliable add-on channel without adding operational complexity.

Generate demand and stay top-of-mind through retargeting and locally relevant creative.

Facebook/Instagram Ads (Meta)

Facebook and Instagram Ads, also known as Meta Ads, are where you generate demand and stay top-of-mind for those who have shown interest in your services.

It also plays a major supporting role through retargeting, keeping your brand in front of people who visited your site but didn't convert. We focus on local relevance, creative that speaks to the actual offer and outcomes, and tracking that ties campaigns back to real leads.

When it's executed with the right message and follow-up path, Meta can help fill the pipeline and improve overall conversion across your paid ads.

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