Retargeting & Remarketing for Green Industry Businesses
Stay in front of website visitors and existing customers with retargeting and remarketing!
Retargeting & Remarketing for Businesses in the Green Industry
These marketing strategies are incorporated into our Growth Programs!
Most website visitors don't convert the first time they find you. That's where retargeting and remarketing come in! Retargeting keeps your green industry company in front of people who visited and interacted with your website using paid ads. On the other hand, remarketing typically involves a direct outreach to customers and leads using channels like email and SMS.
At Lawnline Marketing, we'll help implement these effective marketing strategies to turn prospects into paying customers as part of our Growth Programs.
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What is Retargeting & Remarketing?
If you've ever looked at a company online and then "kept seeing them everywhere," that's retargeting in action. It's especially effective when the decision isn't instant; think landscaping projects, outdoor living, or other services that take planning and comparison. This method keeps you visible while they comparison-shop.
On the other hand, remarketing acts as a follow-up to past leads or customers to increase conversion. This is where email and SMS-style outreach (depending on program level and strategy) can be used to re-engage unbooked estimates, re-activate past customers, and drive relevant upgrades.
The real win for established green industry companies is using both together: retargeting keeps you omnipresent while they compare options, and remarketing closes the loop when they've already raised their hand but haven't committed.
Remarketing helps maximize the lifetime value of your customers!
What Retargeting & Remarketing Involves
Retargeting/remarketing isn't a single ad that "follows people around." It's a system.
The core is audience strategy, messaging strategy, and consistent optimization, so you're not just spending money to be seen, you're spending money to be chosen.
Depending on your Growth Program and goals, this typically includes building the follow-up ecosystem (retargeting audiences and sequences), aligning content and proof to the buyer's stage, and continuously adjusting based on what the tracking data says is actually producing qualified opportunities.
Remarketing/Retargeting Audience Setup
Your remarketing/retargeting is built around real website visitors, so you're not wasting budget on the wrong people.
Trust-Building Messaging
We lean into content that helps people decide through education, proof, and positioning that fits your market and services.
Cross-Platform Execution
Remarketing/retargeting is run through the most relevant ad platforms for your goals, commonly Google and Facebook/Instagram (Meta ads).
Ready to Stay Top of Mind?
Fill out the form and we'll schedule a consultation to discuss how retargeting and remarketing can help convert more of your website traffic into booked work.
Retargeting & Remarketing Are Included in Our Growth Programs
Retargeting/remarketing works because it converts attention you already paid for (traffic, engagement, leads) into booked work. But it's most effective when it's integrated into the broader acquisition engine, such as the website, content, paid advertising, and tracking, so the message is consistent and the data tells us what's working.
That's why Lawnline Marketing builds and runs it inside our Growth Programs, not as a random add-on. That way, you stay omnipresent across platforms and convert more of the website traffic you're already paying for (or earning through SEO).
We use WhatConverts to track all leads and their sources, so you know exactly where your remarketing conversions come from!
Full Visibility Into Your Marketing Performance
Retargeting and remarketing are only effective when you can see what's working. That's why we provide comprehensive reporting through AgencyAnalytics that shows your website traffic, SEO rankings, Google Business Profile performance, and lead sources all in one place.
You'll have access to dashboards that track:
- Website traffic and visitor behavior
- Lead sources and conversion tracking
- SEO rankings and organic performance
- Google Business Profile insights
Explore Other Industries We Serve
We provide specialized marketing services for all areas of the green industry.
Ready to Stay Top of Mind?
Schedule a consultation today and discover how retargeting and remarketing can help convert more of your website traffic into booked work.