Google's New Search Console Beta - Great Start, but Missing Key Features | Lawnline Marketing Blog

Google's New Search Console Beta - Great Start, but Missing Key Features

Published on Thursday, February 01, 2018


Recently, many of our clients have been getting notifications from Google Search Console that they have been moved to the new beta version. I've taken a few minutes to review this new beta version but was left feeling a little empty. When I say empty, I'm referring to the features and reports. As of the time of this writing, the current beta version really only has the reports for your performance on Google and the indexing of your website.

The New Interface Looks Great

The performance and index coverage reports are definitely a step in the right direction and use Google's newer interface style that we see in the new AdWords interface and Analytics interface. Those not familiar with the new interfaces may struggle a bit adding the filters, but once you've done it a few times, it's pretty easy. Overall, the flow and cleanliness of the interface is very good and makes it very easy to use.

Screen shot of the new Google Search Console Beta.

Performance Reports Still Need Some Work

In regards to the Performance report, what I don't like is that you cannot see the Average CTR (Click-Through Rate) or Average Position by the individual keywords on the overview grid. Right now, you can only see the Clicks and Impression counts. Although the Average CTR and Average Position columns are completely missing, you can filter by them, that's a little weird, right? You can still see these two important metrics if you click on the individual queries, pages, etc., but that's a lot of clicking through to see one line item at a time. I'm sure Google will be adding these columns in, just give it some time. Everything else here looks to be top-notch and easy to use.

Index Coverage Reports Have Improved, Quite a Bit

For the Index Coverage report, this is definitely better than the older version. One major improvement I noticed right away is you can now see the individual pages that are in the Google Index, not just how many are in the index, job well done here. You can also see the individual pages that are found as duplicates without canonical tags, which pages are being blocked with a 'noindex' meta tag, which pages have redirects, and more.

On the individual page level, you still have the ability to fetch a page as Google Bot and request indexing for a page, just like in the older version. One thing that is new here is the ability to "View As Search Result". Granted, you could have done this before by manually searching for the page using Google's "info:" prefix, but they added a shortcut for it here. It would have been a nice touch to add "View As Search Result" for the entire website, but you can still do that manually by searching "site:yourdomain.com".

Overall, I'm very impressed with the new Index Coverage reports, good job Google!

Key Features Still Missing

I realize this is a Beta rollout and there is still a lot of work to be done. Google actually tells us this in the "Coming Soon" menu option. The key reports I would like to see added next include the Links to Your Site, Structured Data, Remove URLs, and Internal Links. The most important of these being the Links to Your Site report that showed you what domains link to you, how many unique domains link to you, what pages on those domains had the links, and the anchor text used in the links. As many of you know, inbound links are a major signal for Google's organic ranking algorithms. This is the one report I'm really looking forward to and seeing how they can improve it by providing even more insights.

Overall, I like the new look and feel of the Google Search Console Beta. It is no where near being able to replace the old version, but luckily they give you the option to jump back to the old version in the bottom left corner. For those of you that have started playing with this new Beta, what are your thoughts?

Share This Post!

Did you enjoy reading this post? Share it with others.

Let's hear your thoughts.

We want to hear your opinion, let us know what you think!

Thanks for your comment!

Thanks for your feedback! Your comments have been successfully submitted! Please note, all comments require admin approval prior to display.

Error submitting comment!

There is a problem with your comment, please see below.

There have not been any comments left on this post.

Showing Posts In Category:

What is Online Advertising & Should Lawn Care Companies Use It?
Friday, October 04, 2019

What is Online Advertising & Should Lawn Care Companies Use It?

Utilizing the Internet to gain business is something that all companies, especially service-based companies should be doing. It is a tool that can vastly help you with gaining more leads, growing your business, and finding the best quality jobs....
A Guide to GIE 2019: Time to Plan out Your Expo Experience
Thursday, September 26, 2019

A Guide to GIE 2019: Time to Plan out Your Expo Experience

Every year in October, the GIE+Expo is hosted in Louisville, KY by the National Association of Landscape Professionals and other organizations such as Hardscape North America. It’s the biggest green industry event of the season, and at...
What Is Web Design & Why Green Industry Businesses Need It
Friday, September 13, 2019

What Is Web Design & Why Green Industry Businesses Need It

Around 3.5 billion Google searches are performed every day, as people are using the Internet more and more to look for potential restaurants, hotels, hair salons, and lawn care/landscaping services. It's more important than ever to have an...
What is SEO & How It Works for Lawn & Landscape Companies
Thursday, August 01, 2019

What is SEO & How It Works for Lawn & Landscape Companies

When lawn and landscaping companies are trying to increase their customer base or leads on a new job, it can be tough to figure out how to create a solid online presence. In this day and age, many people are using the internet to find new companies...
Case Study: J&C Lawn Care
Thursday, August 30, 2018

Case Study: J&C Lawn Care

I'm Tony Ricketts, founder of Lawnline Websites. This is an inside look from my perspective on how J&C Lawn Care in Portland, Oregon is growing their lawn care and maintenance business using the Internet. In this case study, I'll outline ...
Review Building Strategy to Increase Your Search Engine Rankings
Thursday, June 14, 2018

Review Building Strategy to Increase Your Search Engine Rankings

As with just about anything in business, it isn’t enough to know that something is important. It is perhaps more vital to understand why that item is important and how it can be leveraged through a viable strategy. With this core sentiment...
How to Get Your Customers to Leave an Online Review
Tuesday, May 29, 2018

How to Get Your Customers to Leave an Online Review

Whether you're providing lawn care, landscaping, or hardscaping services, online reviews help you get more leads and close more deals. We all know this and many studies have proven it. What you may not know is that online reviews help increase...
Google's New Search Console Beta - Great Start, but Missing Key Features
Thursday, February 01, 2018

Google's New Search Console Beta - Great Start, but Missing Key Features

Recently, many of our clients have been getting notifications from Google Search Console that they have been moved to the new beta version. I've taken a few minutes to review this new beta version but was left feeling a little empty. When I say...
Link to Google Reviews on Your Website
Monday, January 29, 2018

Link to Google Reviews on Your Website

A great way to convert a website visitor into a lead is to provide a link to your Google Reviews on your website. If you didn't know, a staggering 97% of consumers read online reviews for local businesses and 85% of those consumers trust the...
How Important Are NAP Citations For Local Service SEO?
Tuesday, July 18, 2017

How Important Are NAP Citations For Local Service SEO?

How important are NAP citations? If you're any of our clients in lawn care, landscaping, tree services or nurseries, they are very important! That's the short answer, for more details, keep reading. A brief explanation of NAP...
Tear Graphic
Tear Graphic
Tear Graphic
Tear Graphic
Torn Edges
5 Star Reviews More 5-star reviews than the market competition.
Read the reviews. Schedule a consultation.
Read the ReviewsCall (813) 944-3400
Torn Edges