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Many customers ask us if search engine optimization (SEO) is included with our websites as if it's a feature. Regardless of what you hear, SEO is not a feature or a single task. Real SEO is a series of tasks and services that must constantly be done over time.
The level of optimization and time required to rank on Google's 1st page depends on the level of competition and your current authority online.
So how long will it take for SEO to work for you? Well, let's consider that all aspects of optimization are being done properly and you're targeting prime keywords, such as "lawn care" or "landscaping". The low competition areas could see results as quickly as 1-2 months. For most areas with a medium level of competition online, gaining organic rankings could be expected within 3-4 months. If you're in a high-competition area, then you should be prepared for 6-12 months or more.
When we provide search engine optimization for lawn, landscaping, or other green industry companies, we have specific services and strategies that we've proven to work many times. All strategies we use are completely white-hat and will never get you in trouble with the search engines. In the SEO business, there are no shortcuts.
Properly Built Website
Your website being properly built is step one. If this is wrong, everything else will struggle.
Blogging & Ongoing Content Creation
Constantly create engaging content such as educational articles, tips, reminders, and case studies.
Target Long-Tail Keywords
Target keywords with less competition. These can add up more than the prime keywords.
Target Suburbs & Nearby Areas
If you're in a high-competition city, target the smaller suburb areas with less competition.
Business Listings & Citations
Listing your business in the right places - Google, Bing, Angie's List, Houzz, Yellow Pages, etc.
Strategic Review Building
Building online reviews to the strongest platforms that impact your ability to rank on Google.
3rd Party Engagement
Create engagement with your business from people on social media and other platforms.
We find what's hurting you and fix them, like link disavows, citation inconsistencies, etc.
Performing all of the SEO tasks and implementing the different strategies is very important. However, most companies fail to do research and track progress. We're not just talking about Google Analytics and Google Search Console (everyone uses those). We're talking about doing keyword research, analyzing how visitors interact with your website, tracking organic search engine rankings over time, and monitoring your competitor's SEO efforts. We implement the following software for our SEO clients:
Google Analytics & Search Console
Analyze the traffic coming to your website and searches that have shown your website.
We use Google's tools to find keyword variations, search volume, and competition level.
Organic Rank Tracking
We scan the major search engines weekly and track your progress for organic rankings.
Authority & Backlink Monitoring
Using 3rd party tools, we monitor the new backlinks and domain authority changes weekly.
We don't just track you, we track what your competitors are doing to keep you in front.
Heatmap & Video Recording
Monitor how your visitors engage with your website through heatmaps and video recordings.
The tracking and monitoring software we implement takes SEO to a whole new level.
If you want to get your lawn care, landscaping, tree service, or nursery business website to the top of the search engines, then get in touch with us and let's have a chat. One major difference between us and our competition is not only our reputation and methods but our proof. We don't need to tell you about how we get our clients to rank, we can show you first-hand with numerous clients all over the country. Call us at (813) 944-3400 and speak with our team about SEO, the consultation is completely free!