What is Online Advertising & Should Lawn Care Companies Use It? | Lawnline Marketing Blog

What is Online Advertising & Should Lawn Care Companies Use It?


Utilizing the Internet to gain business is something that all companies, especially service-based companies should be doing. It is a tool that can vastly help you with gaining more leads, growing your business, and finding the best quality jobs.

At Lawnline Marketing, we recommend that lawn care companies use all aspects of the Internet to achieve their goals. Some aspects, like SEO and organic rankings, may take longer. If you’re looking to quickly grow your business and generate more leads, then your best choice is to use online advertising platforms. Learn about online advertising and why your company should use it.


What Is Online Advertising?

A screen shot of Lawnline Websites paid advertising listing.

Online advertising is paid ads. In past decades, people would take out classified ads or larger ads in a newspaper. Think of online advertising in that way, except that it’s much easier to get your company name out in front of potential customers. With online advertising, you are paying for top placement on a search engine page to help increase your visibility.

The most popular online advertising platforms are Google, Google Local Services (Google Guarantee), Bing, Facebook, and Instagram. Other platforms that are more lead-generation heavy instead of advertising include sites such as Yelp, Houzz, and Home Advisor.


Why Should Lawn Care Companies Use Online Advertising?

Online advertising moves quickly—it’s instant gratification. Generally, your company will generate leads within the first week of implementing an ad campaign. When people search for terms such as “lawn care” or “landscape maintenance” your company ads will appear before the first organic search result.

It’s best to tailor your online advertising so that you advertise for services during each peak season. This helps to keep you showing up as high as possible in the search engine results. Online advertising also gives you granular control over what services you display for, whereas organic results are determined by Google.

Online advertising is also a valuable part of remarketing, which is when your ads are shown to people after they’ve visited your website. This helps to keep your company name fresh in potential customers’ minds, especially if they are taking time to consider a large project. Especially for landscape companies, when people visit your website, they are looking to gain more information about your services before jumping into a project.

Remarketing ads can be tailored to pop up on people’s web browsing or social media news feeds for months after they’ve visited your site.


What Types of Lawn Care Services Does Online Advertising Work Best For?

Online advertising typically generates fantastic results for some services, but not always for some other lawn care services. The best services to target via online advertising are:

  • General mowing and lawn maintenance
  • Yard cleanups
  • Landscaping and outdoor living
  • Tree services
  • Irrigation and sprinklers

This method does not work as well for services such as fertilization and weed control, as the costs tend to be very high and the volume on these is low. Another service that online advertising may not work well for is aeration. While the cost of these ads may be low, not many people search for this service.

Our paid advertising services for the green industry can increase website traffic.


Are you considering an overhaul of your company’s online presence?

At Lawnline Marketing, we create and design websites for green industry clients such as lawn care companies, landscape maintenance professionals, design/build companies, and more. We provide online advertising services for our website clients to help them grow their business and find new leads.

If you’re looking for Internet marketing services, then give us a call today at (813) 944-3400 to discuss how our strategies can help you dominate the Internet and generate more business.

Share This Post!

Did you enjoy reading this post? Share it with others.

Let's hear your thoughts.

We want to hear your opinion, let us know what you think!

Thanks for your comment!

Thanks for your feedback! Your comments have been successfully submitted! Please note, all comments require admin approval prior to display.

Error submitting comment!

There is a problem with your comment, please see below.

There have not been any comments left on this post.

Showing Posts In Category:

Hiring an In-House Marketing Team vs a Marketing Agency
Friday, February 12, 2021

Hiring an In-House Marketing Team vs a Marketing Agency

In-house vs specialized marketing agency; which works best for lawn and landscaping companies? This question has stumped several businesses throughout a variety of industries. Now, many companies probably think that marketing agencies like ours ...
Press Release: Lawnline Website changes to Lawnline Marketing
Tuesday, December 01, 2020

Press Release: Lawnline Website changes to Lawnline Marketing

Lawnline Websites, one of the green industry’s leading digital marketing agencies, announced earlier this month its decision to begin operating under the name Lawnline Marketing. According to business owner Tony Ricketts, the name change...
What is Online Advertising & Should Lawn Care Companies Use It?
Friday, October 04, 2019

What is Online Advertising & Should Lawn Care Companies Use It?

Utilizing the Internet to gain business is something that all companies, especially service-based companies should be doing. It is a tool that can vastly help you with gaining more leads, growing your business, and finding the best quality jobs....
A Guide to GIE 2019: Time to Plan out Your Expo Experience
Thursday, September 26, 2019

A Guide to GIE 2019: Time to Plan out Your Expo Experience

Every year in October, the GIE+Expo is hosted in Louisville, KY by the National Association of Landscape Professionals and other organizations such as Hardscape North America. It’s the biggest green industry event of the season, and at...
What Is Web Design & Why Green Industry Businesses Need It
Friday, September 13, 2019

What Is Web Design & Why Green Industry Businesses Need It

Around 3.5 billion Google searches are performed every day, as people are using the Internet more and more to look for potential restaurants, hotels, hair salons, and lawn care/landscaping services. It's more important than ever to have an...
What is SEO & How It Works for Lawn & Landscape Companies
Thursday, August 01, 2019

What is SEO & How It Works for Lawn & Landscape Companies

When lawn and landscaping companies are trying to increase their customer base or leads on a new job, it can be tough to figure out how to create a solid online presence. In this day and age, many people are using the internet to find new companies...
Case Study: J&C Lawn Care
Thursday, August 30, 2018

Case Study: J&C Lawn Care

I'm Tony Ricketts, founder of Lawnline Websites. This is an inside look from my perspective on how J&C Lawn Care in Portland, Oregon is growing their lawn care and maintenance business using the Internet. In this case study, I'll outline ...
Review Building Strategy to Increase Your Search Engine Rankings
Thursday, June 14, 2018

Review Building Strategy to Increase Your Search Engine Rankings

As with just about anything in business, it isn’t enough to know that something is important. It is perhaps more vital to understand why that item is important and how it can be leveraged through a viable strategy. With this core sentiment...
How to Get Your Customers to Leave an Online Review
Tuesday, May 29, 2018

How to Get Your Customers to Leave an Online Review

Whether you're providing lawn care, landscaping, or hardscaping services, online reviews help you get more leads and close more deals. We all know this and many studies have proven it. What you may not know is that online reviews help increase...
Google's New Search Console Beta - Great Start, but Missing Key Features
Thursday, February 01, 2018

Google's New Search Console Beta - Great Start, but Missing Key Features

Recently, many of our clients have been getting notifications from Google Search Console that they have been moved to the new beta version. I've taken a few minutes to review this new beta version but was left feeling a little empty. When I say...
Tear Graphic
Tear Graphic
Tear Graphic
Tear Graphic
Torn Edges
5 Star Reviews More 5-star reviews than the market competition.
Read the reviews. Schedule a consultation.
Read the ReviewsCall (813) 944-3400
Torn Edges
Rt?aid=23464&e=1&img=1