What is Online Advertising & Should Lawn Care Companies Use It?

Utilizing the Internet to gain business is something that all companies, especially service-based companies should be doing. It is a tool that can vastly help you with gaining more leads, growing your business, and finding the best quality jobs.

At Lawnline Marketing, we recommend that lawn care companies use all aspects of the Internet to achieve their goals. Some aspects, like SEO and organic rankings, may take longer. If you’re looking to quickly grow your business and generate more leads, then your best choice is to use online advertising platforms. Learn about online advertising and why your company should use it.

What Is Online Advertising?

A screen shot of Lawnline Websites paid advertising listing.

Online advertising is paid ads. In past decades, people would take out classified ads or larger ads in a newspaper. Think of online advertising in that way, except that it’s much easier to get your company name out in front of potential customers. With online advertising, you are paying for top placement on a search engine page to help increase your visibility.

The most popular online advertising platforms are Google, Google Local Services (Google Guarantee), Bing, Facebook, and Instagram. Other platforms that are more lead-generation heavy instead of advertising include sites such as Yelp, Houzz, and Home Advisor.

Why Should Lawn Care Companies Use Online Advertising?

Online advertising moves quickly—it’s instant gratification. Generally, your company will generate leads within the first week of implementing an ad campaign. When people search for terms such as “lawn care” or “landscape maintenance” your company ads will appear before the first organic search result.

It’s best to tailor your online advertising so that you advertise for services during each peak season. This helps to keep you showing up as high as possible in the search engine results. Online advertising also gives you granular control over what services you display for, whereas organic results are determined by Google.

Online advertising is also a valuable part of remarketing, which is when your ads are shown to people after they’ve visited your website. This helps to keep your company name fresh in potential customers’ minds, especially if they are taking time to consider a large project. Especially for landscape companies, when people visit your website, they are looking to gain more information about your services before jumping into a project.

Remarketing ads can be tailored to pop up on people’s web browsing or social media news feeds for months after they’ve visited your site.

What Types of Lawn Care Services Does Online Advertising Work Best For?

Online advertising typically generates fantastic results for some services, but not always for some other lawn care services. The best services to target via online advertising are:

  • General mowing and lawn maintenance
  • Yard cleanups
  • Landscaping and outdoor living
  • Tree services
  • Irrigation and sprinklers

This method does not work as well for services such as fertilization and weed control, as the costs tend to be very high and the volume on these is low. Another service that online advertising may not work well for is aeration. While the cost of these ads may be low, not many people search for this service.

Our paid advertising services for the green industry can increase website traffic.

Are you considering an overhaul of your company’s online presence?

At Lawnline Marketing, we create and design websites for green industry clients such as lawn care companies, landscape maintenance professionals, design/build companies, and more. We provide online advertising services for our website clients to help them grow their business and find new leads.

If you’re looking for Internet marketing services, then give us a call today at (813) 944-3400 to discuss how our strategies can help you dominate the Internet and generate more business.

Share This Post!

Did you enjoy reading this post? Share it with others.

Let's hear your thoughts.

We want to hear your opinion, let us know what you think!

Thanks for your comment!

Thanks for your feedback! Your comments have been successfully submitted! Please note, all comments require admin approval prior to display.

Error submitting comment!

There is a problem with your comment, please see below.

There have not been any comments left on this post.

Showing Posts In Category:

Link to Google Reviews on Your Website
Monday, January 29, 2018

Link to Google Reviews on Your Website

A great way to convert a website visitor into a lead is to provide a link to your Google Reviews on your website. If you didn't know, a staggering 97% of consumers read online reviews for local businesses and 85% of those consumers trust the...
How Important Are NAP Citations For Local Service SEO?
Tuesday, July 18, 2017

How Important Are NAP Citations For Local Service SEO?

How important are NAP citations? If you're any of our clients in lawn care, landscaping, tree services or nurseries, they are very important! That's the short answer, for more details, keep reading. A brief explanation of NAP...
Top 10 Local Citations List For Lawn & Landscape Companies
Friday, July 07, 2017

Top 10 Local Citations List For Lawn & Landscape Companies

*This post was updated May 2018 to reflect recent changes. Get your lawn service business listed on these top sources for your local citations. Building up your Name/Address/Phone (NAP) citations is a major part of local search engine...
20 Check Points to Critique Your Lawn & Landscaping Website
Wednesday, July 05, 2017

20 Check Points to Critique Your Lawn & Landscaping Website

When we critique a lawn care, landscaping or related business website, here's what we look for. Because we are pretty active on different online communities and forums, a topic we see often is members asking for a critique and feedback on...
Tear Graphic
Tear Graphic
Tear Graphic
Tear Graphic
Torn Edges
5 Star Reviews More 5-star reviews than the market competition.
Read the reviews. Schedule a consultation.
Read the ReviewsCall (813) 944-3400
Torn Edges